Airtel DTH Launches PVR,tough competition for tata sky now

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Indiantelevision.com's > Digital Edge > Airtel Digital TV mops up 2.5 mn subscribers, launches PVR


MUMBAI: Airtel Digital TV has mopped up over 2.5 million subscribers and launched its personal video recorder (PVR) to target premium consumers.

"We have crossed 2.5 million subscribers. We have a 25 per cent share in the incremental subscribers. With the next fiscal having a heavy line up of sporting events, we hope to see our growth accelerating," Bharti Airtel director & CEO - DTH Ajai Puri tells Indiantelevision.com.


Puri expects 30-40 per cent of the subscribers to eventually buy personal video recorders. "Globally, 30-40 per cent of the new DTH subscribers buy personal video recorders. And I expect the same trend to follow in India. But yes, it will take a longer time," he says.

Priced at Rs 6,990, the new product has a recording capacity of up to 100 hours and consists of a 160 GB hard disk. The existing Airtel users, however, can avail an upgrade PVR at Rs 5,990.



"The recorder integrates television to mobile phones that will enable consumers to use their cell phones to record television from anywhere. Consumers can also download television programme menu on their cell phones using this special application. The recorder also allows viewers to record, pause or rewind live television," says Puri.

Tata Sky, the joint venture DTH company between Tata Group and Star, has already launched its PVR service.

Will Airtel Digital TV launch HD services ahead of the Commonwealth Games in October? "We are gearing up to launch HD services in the earliest possible time frame," says Puri.
 
So..?? As if Tata Sky didnt have any competition without its PVR. Still TS have managed 5 million subscribers
 
Priced at Rs 6,990, the new product has a recording capacity of up to 100 hours and consists of a 160 GB hard disk. The existing Airtel users, however, can avail an upgrade PVR at Rs 5,990.


TS also has a 160 GB hard disk. But they say that we can record 48 hours of programming. Is Airtel using some other technology/compression to achieve 100 hours of recording in the same disk space?
 
So..?? As if Tata Sky didnt have any competition without its PVR. Still TS have managed 5 million subscribers

Yes,Tata sky always had competition,but tata's were always promoting tata sky either through their PVR or through their interactive services,while others were promoting either by adding more channels or by introducing offer schemes.
Tata sky promoted their product only through their Pvr rather than introducing offer schemes or adding channels,because no other Service Providers had Pvr,now after airtel intoducing Pvr,they will have a tough competition..they have to start thinking about other alternatives to promote their product.

And also tata sky crossed 5 million subscribers.It took almost 8 months for tata sky to reach 5 million from 4.5 million subsribers,which is a lot of time.Airtel has passed 2.5 million subscribers in just 18 months and the reason because they offer more channels and good price offers.
 

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