Accelerated Mobile Pages (Google AMP)

Sushubh

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Basically a new open source standard for news companies to adopt so that their web content loads super fast over slow mobile internet. Well something like that. Designed to take on facebook instant articles.

Official Google Blog: Introducing the Accelerated Mobile Pages Project, for a faster, open mobile web

Accelerated Mobile Pages Project

With the recent shift to mobile, media consumption is changing. Users now consume content wherever they find it -- sometimes it’s directly from a publisher’s website, oftentimes it’s not. Given how frustrating the mobile web can be, many content distribution platforms are seeking alternatives. In many cases, these alternatives tend to be platform specific, placing a burden on the publishers to support this fragmentation of formats and closing off the ecosystem.

The Accelerated Mobile Pages (AMP) Project is an initiative to improve the mobile web and enhance the distribution ecosystem. If content is fast, flexible and beautiful, including compelling and effective ads, we can preserve the open web publishing model as well as the revenue streams so important to the sustainability of quality publishing.

AMP HTML is a new way to make web pages that are optimized to load instantly on users’ mobile devices. It is designed to support smart caching, predictable performance, and modern, beautiful mobile content. Since AMP HTML is built on existing web technologies, and not a template based system, publishers continue to host their own content, innovate on their user experiences, and flexibly integrate their advertising and business models -- all within a technical architecture optimized for speed and performance.
ampproject/amphtml

An official plugin for WordPress is under development.
 

Sushubh

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Continued Momentum For The AMP Project

Google will begin sending traffic to AMP pages in Google Search as early as late February, 2016. Twitter will begin to experiment with linking to AMP content provided by publishers early in 2016. Pinterest, currently testing publisher AMP pages in their iOS and Android apps, found that AMP pages load four times faster and use eight times less data than traditional mobile-optimized pages. In addition, today we’re announcing that leading messaging apps LINE, Viber, and Tango will link to AMP content in early 2016 as well.

CMS and analytics providers are critical players in the AMP ecosystem and have stepped up with fantastic support for the initiative. WordPress will support all publishers that wish to enable AMP pages beginning in January. From the world of analytics, comScore, Chartbeat, Google Analytics, and Parse.ly will have AMP support in their tools by late February.
 

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