Aadhaar linkage with Voter ID and Property Documents

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Courting Controversy: Protecting fair and democratic elections from Aadhaar’s harvested data!!
The controversy throws up four interesting facets, which are relevant for the Supreme Court to consider. The first, that data privacy can be breached on a large scale and there is nothing like fool proof protection of data. The second, that even a large-scale breach may never be disclosed to the persons whose data has been wrongfully taken. The third, that even after the breach has taken place, it is difficult to police the breach and its consequences especially if it has passed on to multiple people, and fourth, that the data, when harvested, can influence outcomes on a large scale, including elections, without the affected persons even being aware about it.
One contract which Cambridge Analytica had entered into described the services it provided to be “behavioral microtargeting with psychographic messaging.” To be armed with knowledge about traits of people is, as a founder of Cambridge Analytica stated, “……. supposed to be the arsenal of weapons to fight [a] cultural war.”
The impact of this is enormous. Harvested information is an extremely essential tool for electioneering once it is fed into an artificially intelligent system with defined parameters. That is simply because harvested data is not only a key to political persuasion, but when such data is acquired without the knowledge of a group of persons, it allows the acquirer to exploit the vulnerability of that group and lead an election campaign simply exploiting such vulnerability.
 
^ omfg. Andhra and telanaga are already linking land records to adhaar. Is that illegal till now? 😱
 



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