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Apple to explore Intel chips for Macs
Monday May 23, 10:59 am ET
SAN FRANCISCO (Reuters) - Apple Computer Inc. has been in talks that could soon lead to a decision to use Intel Corp. chips in its Macintosh computer line, The Wall Street Journal reported on Monday.
he report, citing two industry executives with knowledge of recent discussions between the companies, said Apple was expected to agree to use Intel chips. But it said the talks could break down or could be a tactic to gain negotiating leverage with Apple's current chip supplier, International Business Machines Corp.
Apple's pricing, which has often been higher than rivals, could become more competitive if Intel were to provide the kind of marketing subsidies it has given to other computer makers, the newspaper said.
For Intel, winning over Apple would be a prestigious endorsement from one of technology's most influential trend-setters and could associate the chipmaker with Apple's hugely popular iPod music player.[/b]
Source
Monday May 23, 10:59 am ET
SAN FRANCISCO (Reuters) - Apple Computer Inc. has been in talks that could soon lead to a decision to use Intel Corp. chips in its Macintosh computer line, The Wall Street Journal reported on Monday.
he report, citing two industry executives with knowledge of recent discussions between the companies, said Apple was expected to agree to use Intel chips. But it said the talks could break down or could be a tactic to gain negotiating leverage with Apple's current chip supplier, International Business Machines Corp.
Apple's pricing, which has often been higher than rivals, could become more competitive if Intel were to provide the kind of marketing subsidies it has given to other computer makers, the newspaper said.
For Intel, winning over Apple would be a prestigious endorsement from one of technology's most influential trend-setters and could associate the chipmaker with Apple's hugely popular iPod music player.[/b]
Source
