Maruti Suzuki Swift

[countryboy]

wishful thinking i guess....because i'll be really surprised if they get the CRDi engine in the Swift....nah...i dont think your wish has a chance here...

 

[Sushubh]

maruti is actually starting to produce diesel engines in india in collaboration with fiat... 😉

 

[countryboy]

ya...but from all reports thus far, the swift is being launched only in its petrol variant...no diesel model atleast to start off

 

[countryboy]

hi sushubh and all others...
theres a webpage that gives all the info needed about the Swift...it has screensavers, pics, ad downloads et al.....
http://swift.info.tripod.com

 

[countryboy]

hey sushubh...did u get your hands on the ronlado ad for swift which is being aired in europe and japan currently???it's cool...i have it, but dunno how to post it here...i'll mail it to u if u want..gimme yr mail address.

 

[Sushubh]

seen it. its christiano ronaldo and not the ronaldo i assumed 😛

 

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[countryboy]

yeah...it is christiano ronaldo, sorry i didn't specify it at the start. and sushubh, do u have any clue as to what their commercial for india is going to be?surely they aren't going to use the ronaldo ad here as well, wouldn't work a bit.do u have any insider info on what the swift commercial is going to be like here.not that it matters much, because if the car is being launched i two weeks, the ads should be around at approximately the same time...so it's not too much of a wait anyways...just that it would give me something to brag about among friends 🙂

 

[countryboy]

The official Swift website is up now...check it out for wallpapers,screensavers,downloads et al...check out the 360 degree view of the car....looks absolutely stunning...
www.marutiswift.com

Post Script:
The Swift website has a whole new look!!! With lots of extra features including the specs of the car and colour choices, it is a complete information bank on everything one needs to know about the Swift (except the price....god only knows when maruti is going to come up with that....)

Check it out for a refreshing surfing experience...

www.marutiswift.com

 

[Sushubh]

Hyundai may not have much time on their hands to rely on the success of their new car in India named Getz. Because, Maruti has already thought of a master plan to ruin their chances. Autocar India calls it the most important launch from the Maruti stables in 20 years (that means the most important product since Maruti 800). And it sure looks tempting. And it is called Suzuki Swift. Maruti has not had any major release in quiet some time. All they did in the time being were visual enhancements to their already existing model lineup. The result being, we have a very different looking Maruti Zen and Esteem. Also notable is the fact that Alto has toppled Maruti 800 to be the number 1 selling car in India since last few months. But what it needs to improve on its market share is a totally new car, which would enter a brand new segment and bring in new sales. Suzuki Swift fits perfectly in that space.Codenamed YN4, this car is expected to be on roads in the first half of 2005 and would be positioned between Maruti Esteem and Baleno. It takes many existing cars including Palio and Getz heads on. And knowing Maruti’s capabilities to keep costing under control, the pricing can be expected to be a killer one itself. The result of this sudden change in plans from Suzuki, the launch of another much-expected car from Maruti, Ignis looks to be shelved, as Swift looks like a much better product from every angle.

 

[Sushubh]

The hottest car to hit the Indian shores this year Suzuki Swift would arrive on May 27. This was announced by the Maruti Udyog. The car is the company’s most important launch ever since the first car 800 arrived more than 2 decades ago. The launch shows how important Indian market is for the Japanese Motor Giant Suzuki that they have decided to launch a brand new vehicle in the market just a few months after the international launch.Interestingly, the company has paired with the Yashraj Films camp, as it would be launched simultaneously to the release of the movie ‘Bunty Aur Bubli’ starring Abhishek Bachchan and Rani Mukherjee. They have even got the moviemakers to place the hotly awaited hatch in the movie. This makes the combination even more attractive. For the first time, Maruti has gone in for such extensive promotion strategies.However, neither the company nor the moviemakers are ready to release any information about the usage of the car in the movie. The unofficial word is: “It is like revealing the climax in a thriller. We have done our part. Wait and watch the film, which also features Amitabh Bachchan.” The company has also for the first time arranged a group of 1,000 youngsters who would be working for the company to promote the car in the youth. They would be working from the various dealerships of the company around India.Suzuki Swift has till now been launched in Japan and recently in Europe. Suzuki is bringing in the model to India with a 1.3 Liter petrol engine would be competing it against the recently launched Hyundai Getz. Other potential targets are the Ford Fusion, Fiat Polio and of course the rather stale GM’s Sail.

 

[Sushubh]

Many people have commented on TechWhack that they are excitingly waiting for this funky little car from the Maruti’s stable. Well, so are we. In fact, this is the first car in the sub 5-lakh segment that has excited us ever since the Daewoo Matiz disappeared from the scene. While, we still wait for the Chevrolet to bring in Spark… We have on our hands: Maruti Suzuki Swift!Swift is different. It is different in a nice way. It does not look like your normal Suzuki’s found in India. Compare Maruti Alto to Suzuki Swift and you will know what a radical change we are looking at. It was designed to match the attitude of where Suzuki excel, designing super bikes. It looks awesome and it is expected to be awesome as well.It comes with the experience of Suzuki in the Junior World Rally Championship where they are the reigning champions. It combines the experience of Suzuki as a bike maker, compact carmaker, and a racing champ. Its origin is from the Concept vehicle codenamed Concept S that was first unveiled at Paris Motor Show, 2002. Concept S evolved into Concept S2, which was unveiled at the Frankfurt Motor Show, 2003. Suzuki Swift is quite close to what Concept S2 looked like.It comes with Suzuki’s massive experience in making excellent compact cars combined with cutting-edge technological features. It would be one of the most important launches as a car manufacturer for Maruti in India. In fact, many of the Indian engineers were involved in the design and development of this international car model.A total of 21 engineers from the Indian unit worked at Suzuki developing the car. They tested it in Indian conditions for around 2 years and now they are ready to unleash in the Indian market. It combines the expertise of Suzuki’s expertise in providing fuel efficiency and reliability with style. The car has also received four-star rating from the European New Car Assessment Programme (NCAP).Its prime competitors are Hyundai Getz, which has received a lukewarm response in the Indian market. And the company would be hoping for existing Zen and Alto customers to think about upgrading to Swift as it arrives on the Indian roads this month.

 

[Sushubh]

Maruti Udyog has rarely been so aggressive about a model launch. Suzuki Swift happens to be THE most exciting model in the company’s history in India. And they are playing an interesting game. The photos are out in the media, which has made the public quite curious. The biggest game they have played is by collaborating with the Yash Chopra camp. In what could be considered as one of the finest example of surrogate advertisements, Maruti Suzuki Swift would be launched in the Indian market along with the release of the much-awaited movie ‘Bunty Aur Babli’. The car and the movie would come out in the public together on May 27. India’s largest automobile company has also managed to strategically place the beautiful Swift in the movie itself. The Shaad Ali directed movie just might become the launch pad of another best seller in the Indian market from the Japanese company normally discredited for launching outdated products.The company has also big marketing plans for the Maruti Swift as they have hired a selected group of people who would be working from Maruti dealerships on just promoting the Swift model in the curious customer base who would be more than interested in knowing what this car has to offer. Hyundai have their Getz directly in the way of the success of Swift for Maruti. And knowing Maruti, the South Korean company has tough days ahead.

 

[Sushubh]

We do not see this everyday. Maruti has not even launched the car in the market. We have not even seen the advertisements on the television. And the prospective consumers are already waiting for the product, as it is the best thing to happen since sliced bread! Maruti is due to launch its latest model from the Suzuki range Swift sometime later this month and the anticipation is high amongst the consumers.Perhaps the last time such a thing happened was when the company launched their Maruti 800 model in the market when cars like Fiat’s Premier Padmini and Ambassador ruled the roads of India. Suzuki Swift is a perfect model for the Maruti to launch at this time. The company is suffering issues with its brand value. People have come to expect generation old models from the company.Companies like Hyundai and even Mercedes Benz is here with all their latest products, which are so successful in the market that the market leader is finally feeling the pressure of being complacent. No one bothers to look towards the Suzuki Vitara model when they have Hyundai Tucson and Honda CRV to choose from. And no one is bothering to checkout Maruti Esteem with Hyundai Accent providing a decent alternative. Maruti Suzuki Swift is a car, which might change the way people look at Maruti as an automobile company. The product is refreshing, just out from the drawing board. It is contemporary and it is going to be feature packed. Maruti has to price it right to make it a success out of the showroom and we guess they know it pretty well already.

 

[Sushubh]

Maruti is expected to take Hyundai heads on with the pricing of their upcoming Maruti Suzuki Swift car. After launching cars for the masses since so many years, India’s largest automobile manufacturer is now targeting the premium segment with their latest model from the Suzuki’s stable. The analysts predict the pricing of this premium hatchback to start from Rs. 4 lakh.This price range would practically rip apart Hyundai’s offering in Getz, which is priced at a much higher tag of Rs. 4.5 lakh. Both the companies are known for their value based offerings and Maruti with their extensive service network and brand reputation for making reliable cars should get the customer’s nod over their competition.The official pricing however is still not out. However, the company is said to be studying the prospects of launching the base model at the 4-lakh price tag. There is another advantage in doing so considering in the capital city of Delhi NCR road tax on the sub 4 lakh priced cars is comparatively lower at 2%. Cars at a price higher than 4 lakh have to pay a 4% road tax.Delhi NCR is one of the major targeted markets and it might get the benefit of this policy. And if they indeed do take the chance of pricing Suzuki Swift at a considerable lower price than Hyundai Getz, they would quite likely force the competition to rethink their strategy.

 

[Sushubh]

Suzuki chairperson and chief executive Osamu Suzuki was present at the occasion as the company launched what they call their first world car in Malaysia. They have collaborated with DRB-Hicom to sell their new compact car Suzuki Swift in the competitive market of Malaysia. Suzuki Malaysia Automobile hopes to sell around 400 to 500 units per month in the country.The company expects to start CKD assembly if the volume exceeds these numbers. Currently, the car is being manufactured in Japan, China, India, and Hungary. In the crucial market of India, the car goes on sale later this month under the Maruti Brand. The company is quite confident that the car would be successful in this market as DRB-Hicom Chairperson Saleh Sulong said that the automobile market in Malaysia was growing with demands for better models.Malaysian Automobile Association recently forecasted 2.5 percent growth this year to a record half-million units. At the launch of the Suzuki Swift in Malaysia, Saleh spoke to the media: “In view of this positive market scenario and our Suzuki product range, we are in good stead to make an impact with our passenger cars as well as multi-purpose and sport-utility vehicles.”They have priced the car at a competitive 78,000-85,000 ringgit. And the next vehicle planned for the country is the new Suzuki APV vehicle.