Canon India signs Sachin Tendulkar as their brand ambassador

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Canon India signs Sachin Tendulkar as their brand ambassador
Canon India has announced that they have signed on cricket player Sachin Tendulkar as their brand ambassador for the Indian market.
This is part of their efforts to Indianise its brand appeal. The company is also celebrating its 10th anniversary year in India.
Canon plans to use Sachin [...]

http://business.techwhack.co/1633/canon-i...chin-tendulkar/