Karbonn Mobiles gets title sponsorship of Champions League for 2012

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Indiantelevision.com > Media, Advertising & Marketing Watch > Karbonn Mobiles gets title sponsorship of Champions League T20 for Rs 150 mn

ESPN Star Sports, the commercial rights holder of Champions League Twenty20, has got Rs 150 million from handset manufacturer Karbonn Mobiles which has come in as title sponsor of the 2012 edition of the tournament.

The value of the deal is almost the same as Nokia had paid last year but much lower than Airtel's five-year deal for Rs 1.70 billion. Airtel had ended its title sponsorship deal after two years, realising that the Champions League Twenty20 (CLT20) event is yet to catch the fancy of the audiences.

As part of the new deal, Karbonn Mobiles will have rights to on-ground title sponsorship with all its entitlements. The tournament will now be called Karbonn Champions League Twenty20.
 
lol. these guys are definitely minting money in the indian market!
 
Exactly what I was thinking, if they have that much to spend, they must be either minting money or have that much financial backing to promote the product, without much of profits - yet.
 
Seriously speaking they should change their Brand name "Karbonn" to much more cool one!That could *some* extent boost their sales!
 

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