Their sole aim is to make great products.
Apple design chief: 'Our goal isn't to make money' - Telegraph
Sir Jonathan Ive, whose personal fortune stands at an estimated at $130m, said yesterday that Apple’s guiding principle was nothing to do with its balance sheet, and that it simply wanted to make “great products”.
“Our goal isn’t to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant but it’s the truth,” said the British designer, who is credited with shaping the iPad and iPhone.
“Our goal and what gets us excited is to try and make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.”
mhm ok!
Apple design chief: 'Our goal isn't to make money' - Telegraph
Sir Jonathan Ive, whose personal fortune stands at an estimated at $130m, said yesterday that Apple’s guiding principle was nothing to do with its balance sheet, and that it simply wanted to make “great products”.
“Our goal isn’t to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant but it’s the truth,” said the British designer, who is credited with shaping the iPad and iPhone.
“Our goal and what gets us excited is to try and make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.”
mhm ok!