Money & Popularity are the causes. If there is popularity, the
television companies will buy the rights, so that they can recover the costs through ads. And popularity depends upon performances as well. So, its a cycle in a way.
Offtopic: Member since Dec'2005 & 13 posts - Wow
well one of the reasons i posted in this thread was to know my post count hehe,never had trouble with any provider (bsnl,
tata, reliance, airtel, Vodafone). mostly lurks here to know latest offers and user reviews.
on topic: they showed epl cause it was popular in england and people here in india liked it. same reason, they should show I-league cause it is popular in kolkatta (i think!) and people will like it. i trust the kolkatta crowds taste, they know their football and cricket. if they like it so will the rest.