well. that is possible using php scripts too. the thing here is this that the company is using a third party mailing solution and they probably used the default email id but it was sent through the name of the ceo of the company providing the mailing solution
well it is clear that they sent the mailer today accidentally. the merging of the mailer itself with their email database worked fine as my name appears correctly in it. but they did not put in the relevant text content. what a freaking disaster. i wonder how many people got this spam mailer from them today.