TRAI Releases Consultation Paper On Advertisements In TV Channels

IndianMascot

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- Prescribing upper limit for the duration of advertisements on clock hour basis.

- Different maximum limits for the duration of advertisements in FTA and Pay channels in a clock hour – According to the proposed recommendation, no FTA(free to air) channel shall carry advertisements exceeding 12 minutes in a clock hour. For pay channels, this limit shall be 6 minutes.

- Scheduling advertisement breaks only during the interruption in the sporting action, in case of telecast of live sporting events- The advertisements shall only be carried during the interruptions in the sporting action e.g. half time in football or hockey match, lunch/ drinks break in cricket matches, game/set change in case of lawn tennis etc.

- Defining time gaps between consecutive advertisements breaks during telecast of movies and other programmes- The 12 minutes of advertisements should not be in more than 4 sessions in one hour. In other words, there will be continuous airing of the TV show for at least 12 minutes each. Also, not more than three advertisement breaks shall be allowed during telecast of a movie with the minimum gap of 30 minutes between consecutive advertisement breaks.

- Permissibility of part screen advertisements- There shall only be full screen advertisements. Part screen advertisements will not be permitted. Drop down advertisements will also not be permitted.

- Prescribing screen area in case of news channels for running non-commercial scrolls, tickers – Channels will be allowed to run not more than two scrolls at the bottom of the screen and occupying not more than 10% of the screen space for carrying non-commercial scrolls, tickers.

- Prescribing audio level of advertisements viz-a-viz rest of the programmes- The audio level of the advertisements shall not be higher than the audio level of the programme.






TRAI Releases Consultation Paper On Advertisements In TV Channels - MediaNama
 

Sushubh

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I guess TRAI should hire more lawyers. They would probably need to file more lawsuits to enforce their regulations.
 

IndianMascot

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Frankly speaking, till now TRAI is looking towards DTH and Broadcasting rarely. These DTH Operators don't even have tollfree numbers and the schemes and policies are such an crap. Every DTH is following their own rules and regulations. This industry needs serious screening now.
 


IndianMascot

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Heh, Now broadcasters too have irk like Telcos. Lets see how TRAI reacts on the comment made my Taj Network on Jurisdictional part .
 

kooldude

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Hope the TRAI Consultation paper turns into reality.Will be tough mainly because of paid lobbyists.Ads in sports channels have become pathetic in the last few years.Many HD channels have ads too these days.F1 on Star Sports,India Tour of South Africa on Ten Cricket,Movies Now Channel are some examples as to why we need regulation for advertisements.
 


SVK

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UK has regulatory body OFCOM which too has set similar rules regarding advertisement. It allows 12 min ads in 1 hour. If any channel show ads more than 12 min, it is fined. And any brand display is not allowed in TV programmes (except Sports or movies which brands displayed may be part of video).Good now Indian TRAI is following same, we could see good days of TV viewing soon :)