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Micromax Informatics, the handset manufacturer that changed the Indian telecom dynamics and offset Nokia’s market share, revealed its new logo on March 18, 2012, during the Asia Cup - India vs. Pakistan cricket match. Micromax is the title sponsor of the tournament.
The new logo takes after the brand name’s lead letter ‘M’, that is designed to resemble a punch, and was selected through a crowd sourcing exercise. Micromax, in association with Talent House India, ran a contest for over two months, inviting entries in the virtual world and from students from over 150 colleges and design schools. According to an official release, Micromax received over 2,500 entries from over 1,500 participants from across the globe.
Micromax
The new logo takes after the brand name’s lead letter ‘M’, that is designed to resemble a punch, and was selected through a crowd sourcing exercise. Micromax, in association with Talent House India, ran a contest for over two months, inviting entries in the virtual world and from students from over 150 colleges and design schools. According to an official release, Micromax received over 2,500 entries from over 1,500 participants from across the globe.
Micromax
