Citra is back in India

Sushubh

Administrator
[OP]
Oct 29, 2004
413,716
12,754
Gurugram
Coca-Cola will revive Citra, a clear-lime drink it bought from Ramesh Chauhan two decades ago but junked in favour of Sprite, in a move that analysts believe is more to target price-sensitive consumer segments than to unlock the brand's heritage value.

A person familiar with the top beverages maker's plans said Citra will be priced about 20% cheaper than existing lime-lemon drinks such as its own brands Sprite and Limca as well as PepsiCo's Mountain Dew and 7 Up, to target a wider audience and take on smaller brands.


Coca-Cola to revive Citra after 19 years, aims mopping up volumes — economictimes.indiatimes.com — Readability
 

IndianMascot

Addicts
Regulars
Jun 17, 2011
7,371
433
People would think it as brand new thing. Very few people would be knowing about this at that time too.
 

Sushubh

Administrator
[OP]
Oct 29, 2004
413,716
12,754
Gurugram
actually i do not remember much about citra myself. from what i remember, the version we had looked exactly like water. had little carbonation. tasted fine. the article suggests that it would be a lemon flavored drink. i do not remember how the the original citra tasted. i do remember that i liked it along with another drink that is no longer available here... cannot even recall the name. the first word i think was american.
 


gadgetcrazy

Regulars
Regulars
Aug 14, 2006
1,770
100
The bottle was good too if I remember correctly. Wide grooves
 


Sushubh

Administrator
[OP]
Oct 29, 2004
413,716
12,754
Gurugram
[video=youtube;T6LNOZRU9cQ]https://www.youtube.com/watch?v=T6LNOZRU9cQ[/video]cannot find any indian ad on youtube. :p
 

IndianMascot

Addicts
Regulars
Jun 17, 2011
7,371
433
actually i do not remember much about citra myself.

from what i remember, the version we had looked exactly like water. had little carbonation. tasted fine.

the article suggests that it would be a lemon flavored drink. i do not remember how the the original citra tasted.

i do remember that i liked it along with another drink that is no longer available here... cannot even recall the name. the first word i think was american.


Even I had very mild memory of that. I was taken by one uncle to a shop when I was 10 yr old . He asked me which one to buy between Citra & Gold Spot. Citra was white and glodspot was orange. I preferred orange.

Now, I guess that it was lemonade , so its color was white.
 

manu1991

Ancient Philospher
Regulars
Dec 9, 2006
7,331
1,425
Delhi
was this the one that was also sold in plastic glasses with a thin straw? and what was that orange drink with a unique looking bottle? I was in class 2 or 3 at that time I guess.