Five months before time runs out for homes across India's top four metros to switch to digital transmission to continue watching cable television, operators are battling short supply of set-top boxes as well as ignorance among consumers.
More than 60,000 set-top boxes need to be installed every day to enable an estimated 10 million homes across Delhi, Mumbai, Chennai and Kolkata to meet the deadline mandated by the government.
"Most consumers don't even know that they won't be able to watch TV with the same cable after the June 30 deadline and that a digital set-top box is a must," says Anthony Brian D'Souza, a Mumbai-based cable operator.
Cable operators facing set-top box shortage as digitisation deadline approaches near — articles.economictimes.indiatimes.com — Readability
More than 60,000 set-top boxes need to be installed every day to enable an estimated 10 million homes across Delhi, Mumbai, Chennai and Kolkata to meet the deadline mandated by the government.
"Most consumers don't even know that they won't be able to watch TV with the same cable after the June 30 deadline and that a digital set-top box is a must," says Anthony Brian D'Souza, a Mumbai-based cable operator.
Cable operators facing set-top box shortage as digitisation deadline approaches near — articles.economictimes.indiatimes.com — Readability