i am actually very impressed at how the ad creators managed to avoid using YouTube for sharing the video with the world in the first ad. And how they used a Sony television set in the second one. heh. the fact remains. no one and i mean no one would use microsoft exclusive tools for any of these activities. second app is largely focused on powerpoint i suppose. first one? very unreal. these ads are of course inspired by the apple's complete ecosystem for homes. and fact is apple does provide a complete ecosystem. microsoft? not so much.