Subhash Chandra-promoted Zee Entertaining Enterprises has revived talks with Anil Ambani’s Reliance Broadcast NetworkBSE 0.00 % (RBNL) to acquire the latter’s radio and
television business, just about a month after ZEE managing director Punit Goenka told ET that his company was no longer interested in the deal owing to regulatory hurdles. Highly placed sources in ZEE and Reliance Broadcast Network have confirmed the latest development to ET.
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ZEE forayed into radio space recently by acquiring the UAE’s oldest private FM station, Hum 106.2 FM. BIG FM is the largest private FM business in India in terms of frequencies and reach.
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Industry pundits feel a deal will be a win-win for ZEE and Ambani who wants to exit from this business. An acquisition will mean ZEE’s entry into radio segment in India
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It will also add a comedy centric national channel BIG Magic and Bhojpuri regional channel BIG Ganga, to its kitty, marking its entry into these genres.