May I know where did you get the price[40] from? Just checked at the sun direct website but no mention of ten cricket over there..
Since sun direct is giving "ten sports" and "ten action plus" channels in the basic pack itself, even this may be in the basic pack[if we are lucky 😉]..
but going by the records of sun direct, they have never missed an opportunity to milk money from sports events. So probably it could be an ala carte channel..
The price is Rs 40 in Sun direct