it is a well known fact that sms is probably the cheapest form of communication for mobile service provider yet it is priced so high. even at 1 paisa, it is a highly profitable service for any mobile service provider in the country.
oh well the problem is that they now have few ways to actually generate profits from mobile services... think about the low charges of calling... sms has been one field that has a very high profit margin. airtel is already suffering with falling revenues in the recent times due to the new price war in the calling charges.
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