Google Killer

hitech

Newbie
[OP]
Apr 30, 2006
23
0
How to kill Google Search engines don’t have any competition. Traditional media like newspapers and television reduce their ad rates to compete with their competitor newspapers and televisions. And as a result, their margins are always around the standard 10% mark.But, in the case of search advertising, advertisers bid for ads. The business model is different. Methods for pricing of ads are different. Google’s profit margins in their web search engine excluding other new services may be as high as 50%. But, Google need not reduce their ad rates. Advertisers will continue to pay the current ad rates even if their Adwords program returns a profit margin of 80%. Because of this kind of business model, the one who benefits the most is the website where the ads are placed. So, only search engines benefit. But, something can be done here. We need a new model or system where search engines pay a part (a certain percent) of their revenue back to their advertisers. For example, a search engine, if it has a net profit margin of 40%, can give assurance that they will return 20% of the money paid by the advertisers back to them.That is, advertisers can bid as usual, but all advertisers should get a fixed percent of the amount paid to search engines back from the search engines.This give back can be fixed monthly or fixed dynamically, or, there are many options.If this is done, the process of bidding will happen as usual and at the same time, the advertisers will see some competition.As it is a well known fact that the profit margins of search engines are only going to rise in the future, this will help advertisers a lot. And, maybe, we may see the profit margins of search engines decline if such a system is introduced. Are any of the search engines interested in doing this?(Please send a private message to contact me)
 

Sushubh

Administrator
Oct 29, 2004
416,845
12,924
Gurugram
umm. to beat a search engine you need a better search engine. revenue sharing wont work unless people can actually find better results on non-google search engines...
 

hitech

Newbie
[OP]
Apr 30, 2006
23
0
I assume many companies run search websites without having search technology and they do it by buying from other cos.So will it work this way?
 


ultra vires

O.o
Regulars
Nov 28, 2004
679
0
But do you expect that any search can has as extensive database index that google has built up over years and besides they hav better search technology than the Yahoo or MSN (not sure bout there new seaerch engine).I think sushubh is more qualified to answer this question , as he is the one optimizing sites for search engines :p
 

netfreak

Regulars
Regulars
Sep 8, 2005
2,148
14
QUOTE(vol @ May 14 2006, 03:57 PM) [snapback]51270[/snapback]
Search engines don’t have any competition.[/b]

I think they have competition in terms of quallity. Google always has to play cat and mouse with SEO companies that try to pollute search results.

These companies were (in part) responsible for demie os Altavists, and if they have their way again, same can be done with google.
 


prathapml

Mjölnir
Regulars
Aug 27, 2004
819
9
Bangalore
QUOTE(vol @ May 14 2006, 03:57 PM) [snapback]51270[/snapback]
Are any of the search engines interested in doing this?[/b]
Interested in doing what? Killing themselves?
Because once a price war starts, all but the strongest are left dead in the end.