HITS - Or Head end in the sky is a concept proposed by Essel Zee's Subhash Chandra. It is basically a commercial format once if given a go ahead will address a couple of things- to begin with - 1. CAS - Conditional Access System meaning a set top based (smart card) premium or pay channel subscription access device to demerge charges of FTA & Pay channels for a subscriber. Meaning a subscriber need not pay for all of the 200 odd channels a cable TV operator dishes out, he can at his consent pick & choose & pay for the channel of his choice. CAS is already addressed as of now through DTH, Digital Cable & IPTV. These would be the fourth model to fullfill CAS.2. Wireless MSO - Wireless Main Signal Operator. : There would be an single HITS satellite similar to a DTH satellite dishing out close to 300 or 350+ channels. The LCO - Local cable operator will have an minimal hardware hooked on to the wireless MSO (Read HITS operator). This way by going wireless the HITS operator saves CAPEX & OPEX on the highly expensive & cumbersome last mile Local loop (Optical fiber or Co-axial copper cable or 3d party telco bandwidth charges). Also the MSO is free of any signal outages due to cable cuts in local loop either intentional (by competion) or otherwise.3. Single wireless platform availability: HITS satellite is basically making available satellite TV signals from various satellites (like NSS, INSAT 3B, 3C etc, etc) in to a single HITS satellite. Basically there is an Earth station at the HITS operator end having a massive infrastructure to down link TV signalls from all satellites having the footprints in a particular market. Once downlinked these satellite TV signals is encrypted (both FTA & PAY channels) & uplinked to a HITS satellite, the LCO then hooks on wirelessly to a single HITS satellite to downlink these channels & uncodes them for distribution to the retail cable subscribers.4. HITS operators or wireless MSO operators may be one of the answers for the future of cable TV distibution systems the country should witness, wonder why the govt is sleeping on HITS policy which is a WIN-WIN situation for the consumers & operators alike!! Government of INDIA - Ministry of information & broadcasting - pls awake!!😱hyea: