Sony Walkman: No longer from Japan


Oct 29, 2004
And surprisingly, Sony has lost the crown to Apple and has become an underdog. Apple took over the mantle of developing cutting edge digital music players in the market when they launched the first Apple iPod a couple of years ago. Now, they sell millions of these devices every year and market analysts believe that their domination is going to stay for a while.

Sony as a result is now looking at ways to cut manufacturing costs of their players to become more competitive in the market and challenge Apple more comprehensively. As a result, the Walkman range of players would no longer be manufactured in the Sony’s homeland Japan as they are now shifting the manufacturing bases abroad.