Chevrolet Tavera brings success to General Motors


Oct 29, 2004
General Motors has had a rough ride in the Indian market. Their Opel range of cars was seldom upgraded and was too expensive to lure the Indian customers. As a result, the company decided to launch the cheaper vehicles from their other brands under the highly regarded Chevrolet brand name and the results are showing.

The company yesterday announced that they have recorded a growth rate of 27 per cent in year-to-date (YTD) sales and has sold 23,542 cars between January and September this year. This improved performance is mostly due to their multi utility vehicle (MUV) Chevrolet Tavera which has seen sales of 21,960 cars since its mid-2004 launch.