This is the story of Air Jordan 1, the shoe that tapped a cultural nerve deep inside a generation, unlocked the voice of so many voiceless, and transcended sports to become a global phenomenon. Beyond the shoe’s iconic image and deeper than the legend of its namesake – Michael Jordan – Unbanned: The Legend of AJ1 explores AJ1’s role in giving birth to sneaker culture, re-shaping the game of basketball, and the very identity of the NBA. It revolutionized the
business of the professional athlete as a brand and radically disrupted a generation to define our modern global culture on and off the court. Through a riveting journey of powerful voices that also include
TV’s “Black-ish” creator Kenya Barris, actor Anthony Anderson, DJ and record producer DJ Khaled, across all aspects of culture from then and now, the film chronicles the shoe’s explosive impact on history and our modern world. The film is produced by Dexton Deboree and Stef Fink.
