Mahindra & Mahindra (M&M) has ventured into the app-based taxi market to rival established players like Ola and
Uber with the launch of Glyd, which will run electric cars, in Mumbai.
This is the second foray by the Mumbai-based SUV specialist into the aggregator platform after having entered into app-based cargo aggregator
business in 2015 through the brand SmartShift.
Though brand Glyd is owned by M&M, the fleet will be owned by third party companies and drivers. M&M, which will not own any of the cabs, today flagged off a fleet of 10 e-Veritos (fully electric versions of Verito). This fleet is owned by Mumbai-based ride hailing company Meru Cabs.
