Star Sports Wins BCCI Media Rights 2018-23 for ₹6,138.1 crores

Jan 19, 2007
BCCI media rights headed for a three-way fight as auction moves to day 2
While Star India and Sony Pictures Networks India are the usual suspects, this time the difference is Mukesh Ambani-promoted Reliance Jio’s bid for global consolidated TV and digital rights. During IPL media rights auction, Jio had limited itself to the Indian sub-continent digital rights but not this time.

The entry of Jio means that Star and Sony will have a tough battle ahead as the media rights e-auction enters the second day.