Oct 29, 2004
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Fitbit for All: Announcing New Devices and Experiences for Women, Parents, Kids and More!

Another update to Fitbit OS, Fitbit’s proprietary operating system (currently available on Versa and Ionic), begins rolling out this month, and it’s packed with goodies. Here’s what you can expect:

Fitbit Today: This redesigned interactive health dashboard becomes the center of your smartwatch experience. Just swipe up from your clock face to find health and fitness stats—including seven day’s worth of step and resting-heart-rate data, activity and exercise summaries, motivational messages, tips and tricks, and daily guidance—all on your wrist.

Female Health Tracking: Versa and Ionic users who have opted into female health tracking will also be able to discreetly check the Fitbit Today dashboard on their device to see where they are in their cycle.

Quick Replies: Coming soon, Android phone users will be able to send pre-populated quick replies to text messages and messenger apps like WhatsApp and Facebook Messenger. Fitbit is exploring ways to support iOS quick reply messages in the future, but is currently limited by iOS’ closed notification system.

More Music Options: Starting this month, in addition to Pandora† (Fitbit smartwatch owners can sign up for a Pandora Plus subscription and get one month free!‡), Versa and Ionic users can also listen to their favorite music phone free with Deezer, the world’s most diverse, dynamic, and personal global music streaming company. The Deezer app for Fitbit OS lets you hear new song recommendations mixed in with tunes from your library via FLOW, your personalized continuous soundtrack. Choose a playlist, skip forward, or go back to a previous song right from your wrist. A Deezer paid subscription is required, which is available free to Fitbit smartwatch users for three months*.

New Parent App: Launched last year, Fitbit Labs is a research and development initiative aimed at accelerating innovation. This spring, the team introduces New Parent, an app that lets postpartum parents quickly and easily log their mood and track their baby’s feedings, diaper changes, and sleep relative to the goals they set for them. Compare your baby’s activity to your personal health stats—like sleep (or lack thereof), activity levels, and mood—at to see trends over time and build a healthy routine for you and your baby.