UK's Vodafone may shortly unveil converged fast broadband solutions in India to fight Reliance Jio Infocomm by bundling wired home broadband packs with 3G/4G mobile services, leveraging the fixed broadband resources of YOU Broadband, a category-A internet service provider (ISP) it acquired nearly a year back.
"Vodafone's converged broadband solutions
business model, combining fixed-line and mobile services is popular in key international markets such as the UK, Germany, Italy, Spain, Portugal and the Netherlands, and may soon be replicated in India by leveraging subsidiary YOU's resources, amid surging data consumption levels," a person with direct knowledge told ET.
Vodafone India had reportedly acquired Mumbai-based YOU Broadband for Rs 400 crore from TRG Capital.
