KL AV for Free. Secure the Whole World Will Be. | Nota Bene: Eugene Kaspersky's Official Blog
I’ve some fantastic, earth-shattering-saving news: we’re announcing the global launch of Kaspersky Free, which, as you may have guessed by the title, is completely free-of-charge! Oh my giveaway!
We’ve been working on this release for a good year-and-a-half, with pilot versions in a few regions, research, analysis, tweaks and the rest of it, and out of all which we deduced the following:
The free antivirus won’t be competing with our paid-for versions. In our paid-for versions there are many extra features, like: Parental Control, Online Payment Protection, and Secure Connection (VPN), which easily justify the ~$50 for premium protection.
There are a lot of users who don’t have the ~$50 to spend on premium protection; therefore, they install traditional freebies (which have more holes than Swiss cheese for malware to slip through) or they even rely on Windows Defender (ye gods!).
An increase in the number of installations of Kaspersky Free will positively affect the quality of protection of all users, since the big-data-bases will have more numbers to work with to better hone the machine learning.