Flipkart Billion

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Oct 29, 2004
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Flipkart’s Sachin Bansal developing budget brand ‘Billion’ - Livemint

Now, Bansal is building a budget brand called Billion across categories such as electronics, appliances and accessories to attract new shoppers to Flipkart, three people familiar with the matter said. Flipkart may also offer a low-priced smartphone under the Billion brand to compete with the likes of Xiaomi and Micromax, the people said on condition of anonymity.

Flipkart has already launched mixers, backpacks and a few other products under the Billion brand.

Billion is Bansal’s big project after he was forced to cede the CEO role to Flipkart co-founder Binny Bansal in January 2016 after a disastrous year in which the company lost ground to arch-rival Amazon India (Amazon Seller Services Pvt. Ltd). One year later, Binny himself was replaced by Kalyan Krishnamurthy, a representative of Flipkart’s largest investor Tiger Global Management.

“The brand is aimed at Middle India. You need a different set of products for customers in smaller cities and towns and that’s what Billion will do,” one of the people cited above said.
Billion - Buy Products Online at Best Price in India - All Categories | Flipkart.com
 
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