I got similar reply when I wanted to post review for "very" bad mobile cover which I had received. They rejected. I simply gave 1 star. Good thing is it was returned and refund received next day, unlike Flipkart.Amazon behaves like an ass sometimes.
So Android TV has different apps compared to Mobiles/Tablets?
Update: I just had a word with Airtel DTH CC. They confirmed that the box will be leased and you don't actually own it. The 4999 and 7999 is actually for DTH subscription, installation charges and non refundable deposit. It also wont work as standalone Android TV without a DTH Subscription. I'd rather stick with Tata Sky and smart tv apps for now.