Is this new Jio Tactic?

d5aqoëp

[OP]
Regulars
Aug 13, 2014
1,016
364
I believe Jio may not provide stable prepaid plans for the next 1-2 years. They will come out with special offers every three months. Why?

1. Announcing new offers creates tremendous hype.
2. It will help Jio to become household name.
3. They get assured (and higher) denomination recharges
4. Public are happy with new offers and that keeps things fresh.
5. Competition will be in forever guessing mode and will find it difficult to chalk out a strategy to counter Jio.
6. Boss..... they are Ambanis. They know their shit!
 
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DNA_Uncut

Regular
Regulars
Feb 3, 2012
686
158
Chennai
If they continue this strategy for the next 2-4 yrs (The rumour is they are trying to add 500 million subscribers by 2022). They will endup with a huge operating loss that may reflect in petrol and diesel prices
 

Sudarshan61

Regulars
Oct 14, 2016
77
20
Strategy of Ambani is very clear
  1. Get more customer
  2. Offer them more /get them user to(1GB per day or 500 MB is new norm now)
  3. Move them up on ARPU ladder. Minimum monthly recharge of 149. This is above industry average
How many people used mobile for 1GB+ data?? Jio is making sure that people are addicted to data. Get used to daily usage of 500MB+
ARPU of industry is around 120-150 user per month. Jio want to have around 250+
Like summer surprise. Is not available for Rs149 recharge. recharge for 303 + and get the offer
Untimate aim. of Jio...Point 1,2 and 3 mentioned above :)

By 15th April around 100 Million customer all paid Rs 99 and Rs 303 with many other recharges also in Queue. Jio probably have already got 4000+ Crores in just Prime and initial 303 recharges.

If they are able to retain 100 Million with ARPU of 250. we are talking revenue equal to half of Airtel or twice of TATA DOCOMO
 


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Citrus

Regulars
Dec 9, 2010
1,023
149
Sikkim
I doubt that they'll provide free services for any longer than June. CCI can turn a blind eye only for so long. Besides, Jio is already a household name.
 

SiVell

Regulars
Oct 1, 2015
339
62
Exactly how i picture this whole Jio situation,however you do get what you pay for,It's not like everybody will move to Jio.,some are going to stay with competition because of their usage pattern.
 

d5aqoëp

[OP]
Regulars
Aug 13, 2014
1,016
364
I doubt that they'll provide free services for any longer than June. CCI can turn a blind eye only for so long. Besides, Jio is already a household name.
Why do you think the services are free? They are very much paid along with initial Rs. 99 as Prime recharge and 303 on top. But Jio is succeeding in creating a hype that services are FREE FREE FREE. Continue hoinga but paise bhar ke.

Personally I am happy with this strategy. I am also willing pay slightly more for more data. Airtel/Voda treat data as some precious resource/metal with the attitude like the lesser you use the better. But that is a failed strategy and you need to give out more data and then only people will pay up. Jio's strategy is spot on.
 


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manojrk

Newbie
Regulars
Nov 14, 2012
599
187
Chennai
AVOID cartel's towers can handle only so much load. They rely heavily on wireless backhaul as opposed to Jio. That's why they are offering the 1GB daily plan as STV for select few customers. Now they don't have any choice than switch to OFC which could take a year or two atleast.
 

RajanP

Regulars
Jan 13, 2016
296
33
I believe the summer surprise was a last minute improvisation because they couldn't meet their conversion targets.
 

pratik_1334

Newbie
Feb 5, 2008
38
4
Who recharge with 99+303/499 will get validity till 15 Aug (3 + 1 month dron 15 April) After that JIO will introduce another offer (Independent Day Offer) for another 90 Days. So basically JIO will be free till 15 Jan 2018 until other operator force to implement VoLTE (VoIP) and government make ICU to ZERO for VoIP (VoLTE).
 
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arafat

Member
May 25, 2016
58
6
thanks to jio , voda offered me 346 with 1gb per day validity
its 45 rs extra per month but i get stability and 3g fall back or even 2g whenever 4g is not available unlike jio
and call connectivity is light years ahead than jio .