The cameras were focussed on him for a substantial period of time and he was interviewed alongside IPL chairman Rajeev Shukla by the official broadcaster. What is more, the commentators kept repeating that the
Apple boss is in the house. Some of them even tweeted about it.
Cook said all good things about the league and famously declared that he got hooked to the IPL, but experts say the visit and the subsequent coverage could amount to ambush as Apple is a rival brand of
Vivo. Vivo pays Rs 85 crore a year for title sponsorship rights.