Salman Khan plans to launch his own smartphone brand
"BeingSmart will be positioned against the Chinese smartphone brigade — Oppo, Vivo and Xiaomi — at a time domestic handset makers such as Micromax and Intex are facing tremendous competition," said one of those cited above. "And, like the Being Human apparel line, proceeds from the profit will be ploughed back into charity and social work that Salman Khan does with his Being Human Foundation."
The BeingSmart smartphones will initially be sold online and later through strategic partnerships with a few large cellphone and electronic retail chains. They may also be sold in Being Human stores. A small group of executives, along with members of the Khan family, are working out the details, the executives said.