PepperTap will continue to operate in Delhi, Gurgaon, Noida, Hyderabad, Pune, Ghaziabad, Faridabad and Bangalore which, Singh said, contribute as much as 70% of revenues. PepperTap had plans to expand into 75 cities when it announced its $36-million raise last year led by Snapdeal.
According to the company, it will now shut down business in larger cities such as Ahmedabad, Chandigarh, Mumbai, Kolkata, Chennai and Jaipur.