it seems like they have too many fund and absolutely no idea as to what to do with it, they have taken over pretty much every property they can get hold of in Manali and other hill stations but quality is deteriorating, i had absolutely terrible experience in my Srinagar and Leh trip with them, most difficult issue was no WiFi, no proper supply of hot water when needed.
The main problem was the location and address of the property was just in most cases in a remote location where there was no easy transportation and to get it one has to pay almost 50% of one day's hotel fare.