ShoppersStop, one of the largest multi-brand retail stores in India worked with
Google to connect digital marketing spends with offline sales.
Google’s O2O solution — Store Sales Direct — multiplied the impact of their digital investments and helped them realise 2.5x Return on Ad Spend (ROAS) than previously deciphered. With the help of Google’s product, they understood how many customers from their loyalty membership program went online, were influenced by Google ads and then ended up at the Shoppers Stop site for digital shopping, and how many of them went ahead and also shopped in their physical stores.
With this solution, Shoppers Stop was able to trace steps of those customers from online to offline and the results were absolutely amazing.
