DTH players focus on market share as digitisation approaches !!

IndianMascot

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If Tata Sky is going for value additions to grab a larger slice of the Rs 22,500-cable sector market (analogue +digital), then Dish TV has begun fishing in multiple service operators' territory.

Dish TV, which already has 12.5 million subscribers, will now partner the cable operators to gain a foothold in localities that were designated to them during the analogue days. The local operator will sell connections (DTH) and also be responsible for maintenance of equipment.

Dish TV plans to add 3,000 local operators by June this year. “We announced the model in February for all the four metropolitan cities. We are approaching local cable operators with the offers. The response so far has been encouraging,” said Mr Salil Kapoor, CEO, Dish TV.





Business Line : Industry & Economy / Marketing : DTH players focus on market share as digitisation approaches
 

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