All India Radio listeners can now tune into
Amazon’s
Alexa to access FM radio, the popular Vividh Bharati and 41 other services from any part of the world.
The public service broadcaster has partnered with e-commerce platform Amazon for the latter’s voice-controlled line of speakers, in a bid to expand global footprint.
Echo devices, powered by the artificial intelligent (AI) virtual assistant Alexa, will start streaming All India Radio (AIR) services in the next 10 days, said Fayyaz Sheheryar, director general at Prasar Bharati-owned AIR.
“Now, people across the world can access all local and global services of AIR through a voice command on Amazon Echo. With the changing technology, we are trying to meet the media needs of the consumers. We just partnered with Amazon 10 days ago and it will take another 10 days for this partnership to become a reality. There is no financial implication of this partnership for us,” said Sheheryar, on the sidelines of a press conference unveiling AIR’s tableau for Republic Day.
