Multi Screen Media to launch Sony Kix to air IPL season 8 - The Economic Times
I wish it IS an April fools joke. They dont have enough content to demand a 2nd channel. Basically they are aping Star Sports strategy of separate channel (and charges) for same content in different language(s)
Ten Sports would follow I guess
I wish it IS an April fools joke. They dont have enough content to demand a 2nd channel. Basically they are aping Star Sports strategy of separate channel (and charges) for same content in different language(s)
Ten Sports would follow I guess
Multi Screen Media (MSM) is set to launch its second sports channel, Sony Kix, riding the popularity of the Indian Premier League (IPL).
The channel will start telecasting IPL Season 8 matches with commentary in Tamil, Telugu and Bengali, apart from Hindi and English.
It will be beamed nationally alongside Sony Max, the official broadcaster of the twenty20 cricket league.
The tournament is starting on April 8 and the final is on May 24.