While you would think that there's hardly anything you don't know about the star's life - he has led a mostly non-controversial life, according to the media - the film promises to show you aspects of his life no one has ever heard of. That bit might pique the audience's interest, given that the only wildly exciting bit about his life has to do with how good he is at his sport. Also, if the Bollywood formula for sports films are anything to go by, Tendulkar's life as a cricketer who came to be worshipped by the country has been a more or less smooth ride - thanks to the talented batsman he is.