Xiaomi News & Updates

Flipkart and Xiaomi sold out entire Mi 3 stock in 5 seconds

Flipkart and Xiaomi today announced that this week’s entire Mi 3 stock was sold out in 5 seconds on Online Shopping India - Shop Online for Books, Mobile Phones, Digital Cameras, Watches & More at Flipkart.com .

The site saw an unprecedented 250,000 users simultaneously accessing the Mi 3 page shortly after the sale opened at 2pm today. This traffic load was 4 times higher than the heaviest level ever experienced by Flipkart’s infrastructure. At 2pm sharp, when the countdown timer on the Mi 3 page hit 00:00:00, users were able to instantly add the product to their shopping carts (resulting in liquidation of the entire inventory in just under 5 seconds) and were then taken to the payment and checkout pages which they completed at their leisure.

After today’s sale, the total number of Mi 3 devices sold on Flipkart to date is 20,000.

Commenting on the sales from Xiaomi’s headquarters in Bangalore, Hugo Barra, Vice President, Xiaomi Global said, “We are completely overwhelmed by the demand for Mi 3 by our fans here in India and are working diligently with our manufacturing partners as well as our local partners and the user community here in India to bring more devices and deliver the best possible product experience with Mi 3 and other models to come.”

Flipkart co-founder & CEO Sachin Bansal said, "The Mi sales model is a new concept for us at Flipkart and the Indian customers in general. We learned a lot during last week’s first sale and, after directing our entire team to work on improving the customer experience over the last week, we have made significant progress. The site held up extremely well today and no major issues have been reported. We are working towards an even more seamless experience for our customers in the future."

Press Contact
Xiaomi India
Rehan D’Almedia rehan@the-practice.net
Ritu Tanwar – ritu@the-practice.net

Flipkart
Parikshith Sankritya - parikshith.sankritya@bm.com
Prathibha Das - Prathibha.Das@bm.com
Abhay Venkat Parameswar - abhay.parameswar@bm.com

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aviral sangal said:

Flipkart says 20k sold and import data shows only 10400 imported till date 😛

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Earlier in the day, the FTC ruled that Xiaomi Taiwan violated the Fair Trade Act by misrepresenting data with claims it sold 10,000 Redmi phones in Taiwan within nine minutes and 50 seconds after going on sale Dec. 9 last year, followed by another 10,000 units sold out in 68 seconds on Dec. 16 and another 8,000 sold out within 25 seconds on Dec. 23.

The numbers are slight exaggerations from the actual sales, which the FTC found came out to 9,339 phones, 9,492 phones, and 7,389 phones in the three sales respectively.

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The FTC said Xiaomi Taiwan's decision to close online sales with some Redmi phones still in its inventory also curtailed consumers' ability to purchase them.

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