According to the pact, if a buyer can't be found by June end, the
Tata Group has to pay the higher of a market-linked price or at least Rs7,250 crore, which is half the investment NTT DoCoMo had made in the JV. With the marginal royalty for using the brand name, the payout by Tata will now be slightly more.
A new brand name and marketing around it will not only delay the customer acquisition target but will also require more investment, which the loss-making company is not in a position...