Obi Mobiles on Thursday announced the launch of its operations in the Indian mobile handset market. Headquartered in Gurgaon, and promoted by Inflexionpoint, Obi Mobiles says it plans to invest $20 million in the first year to set up the supply chain, design centre and sales/aftersales service centres across the country. Inflexionpoint is global-focused IT supply chain company co-founded by John Sculley, the former CEO of
Apple.
Making the announcement in New Delhi on Thursday, Obi Mobiles said it aims to expand the
horizon of technology in the mid-range
smartphone ecosystem by introducing affordable smartphones with superior technology. After establishing its foundation in India, the company plans to spread its handset
business to growing markets in Asia Pacific, Middle East and Latin America.
The first devices from Obi Mobiles are scheduled to hit the Indian market in early-May. The company expects that keeping the current market position in mind, it can target more youngsters. It says it plans to offer an 'unparalleled user experience through unique services' like data management ability to optimize data costs, best in class user interface features and intriguing apps.
