there was an article that claimed that tiktok paid one of the content creator million dollars for creating videos for them. though not sure if they pay regular people uploading shit on their platform. what they actually get out of it.
“Of course, they pay creators.” says a person familiar with how influencer marketing works in India. “No creator works for free.” This phenomenon is also not exclusive to India, with TikTok allegedly paying "more than $1 million to an influencer to run a single video", according to a Wall Street Journal report in June.