In 2018, we announced a new identity verification policy for political advertisers. The policy requires all advertisers that want to run election ads on our platforms go through a verification program to confirm their identity. We display that identity in the ad unit so that users can learn more about the election ads they see on
Google’s platforms. Since introducing this program, we’ve verified political advertisers in 30 countries. And now, to provide greater transparency and equip users with more information about who is advertising to them, we are extending identity verification to all advertisers on our platforms.
As part of this initiative, advertisers will be required to complete a verification program in order to buy ads on our network. Advertisers will need to submit personal identification,
business incorporation documents or other information that proves who they are and the country in which they operate. Beginning this summer, users will start to see disclosures that list this information about the advertiser behind the ads they see.
marketingland.com
