Netflix News & Updates

Sushubh

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Your new Netflix ident animation (cue Netflix Sound)

Starting today, when you log on to watch any Netflix original, you’ll notice something new: a revamped Netflix logo animation. That animation, called an ident by designers, introduces each of our original titles when you start a new episode.
The new ident animation reflects the diversity and variety of our content. Our favorite part is when the Netflix symbol breaks out into an array of colors--which is inspired by the spectrum of stories, emotions, languages, fans and creators that collectively make up who we are as a brand. The inspiration looks a bit like this:
 
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