Neo Sports for Sale?

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As far as India is concerned, whoever has India rights are the leaders. Star leads the way, and has England and Aussie telecast rights as well and the CL T20 and the World Cup(ICC) till 2015.
But, Ten (Pak/UAE, SA, SL, WI) , Sony (IPL) & Neo (NZ & ACC/Asia Cup) above are small to medium players still surviving somehow.
 
They acquire the rights and never telecast! Brilliant! 😛issed-off:
 
They have got the rights now. Sony held them previously. I guess the in-between period was when no one had the rights!
 
I thought they telecasted the previous ENG-NZ series? Correct me if I'm wrong and I'm not able to understand the case.
 
Ok... Sony held the rights. They had probably decided not to telecast whatever the remaining series were are that time because they were not profitable. For Ban-WI series (dont rememeber for the ones prior), they found Neo who was willing to buy from them (kind of like sub-contractor). At the end of the deal period, Sony wanted a better deal to renew, which NZ Cricket Board did not agree. And now eventually Neo has landed a deal with NZ Cricket now
 
the inevitable has happened,neo made huge losses when they bought all BCCI home matches series last time.BCCI made a gala out of it though.Neo could not get the expected ad rates and had to improvise that L shaped ad which was also objected by BCCI but finally NEO won the arguement and retained eating up 30% of the screen space for those ads,still they were in loss.
 

mhsabir said:
Ok... Sony held the rights. They had probably decided not to telecast whatever the remaining series were are that time because they were not profitable. For Ban-WI series (dont rememeber for the ones prior), they found Neo who was willing to buy from them (kind of like sub-contractor). At the end of the deal period, Sony wanted a better deal to renew, which NZ Cricket Board did not agree. And now eventually Neo has landed a deal with NZ Cricket now
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Right. So the chances of telecasting the test series is more than possible now that they have acquired the rights?
 
Yes. They would be telecasting it. More so since they are only at the beginning of the contract and not at the end where they might have to wind up or resell or simply not broadcast to reduce losses
 

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