'DTH industry continues to expand rapidly'


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Tata Sky has managed to surprise subscribers with technology innovations ever since its launch; the latest being Tata Sky Video on Demand which includes Catch Up TV and VoD Movie Library. Sanjeev Sinha caught up with Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky, for his views on how Tata Sky is ready to change the way we see DTH in India. Excerpts:

Tata Sky has always been in the forefront of introducing future technologies and innovations in the Indian DTH industry. First it was a unique range of interactive services, then the bi-lingual guide followed by the PVR (Personal Video Recorder), Gaming, High Definition and Mobile Access which provides consumers a unique social experience. The latest addition to the technology leadership is the launch of our latest Video on Demand (VoD) service that includes 'Catch Up TV' and VoD Movie Library. Catch Up TV is a service that allows its Tata Sky+ HD subscribers to watch their favourite TV show even after the original broadcast without the need to record. This unique service will give subscribers access to select TV shows that can be downloaded from the Tata Sky server and viewed at their convenience. The VoD Movie Library is an assortment of old and new movies that will be available to the subscriber for easy downloads. It will host over 500-1000 movie titles across multiple genres and languages in digital quality. Subscribers can choose from erstwhile Kishore Kumar, Rajesh Khanna and Amitabh Bachchan movies to contemporary movies with Ranbir Kapoor, Hritihik Roshan & Aamir Khan etc

'DTH industry continues to expand rapidly' - The Economic Times