The Guardian Unearths a Wall Street Journal Scandal : CJR
The Guardian found evidence that the Journal had been channelling money through European companies in order to secretly buy thousands of copies of its own paper at a knock-down rate, misleading readers and advertisers about the Journal’s true circulation.
So Langhoff set up a complex scheme to channel money to ELP to pay for the papers it had agreed to buy - effectively buying the papers with the Journal’s own cash. This involved the use of other companies although it is not suggested that they were aware they were taking part in a scam.
In other words, according to The Guardian, the Journal funneled money through a middleman to artificially inflate its circulation from San Bernardino Sun-size all the way up to Modesto Bee size. It’s a big no-no for businesses to inflate numbers like that.
The Guardian found evidence that the Journal had been channelling money through European companies in order to secretly buy thousands of copies of its own paper at a knock-down rate, misleading readers and advertisers about the Journal’s true circulation.
So Langhoff set up a complex scheme to channel money to ELP to pay for the papers it had agreed to buy - effectively buying the papers with the Journal’s own cash. This involved the use of other companies although it is not suggested that they were aware they were taking part in a scam.
In other words, according to The Guardian, the Journal funneled money through a middleman to artificially inflate its circulation from San Bernardino Sun-size all the way up to Modesto Bee size. It’s a big no-no for businesses to inflate numbers like that.