no competition means no incentive to evolve the service. the fact remains i know a lot of folks who just recently got airtel iptv and they are more than happy with time shift functionality. people with jobs love it mostly as they are the ones with little time to set up recording etc. we need just one more player to launch comparable iptv service in india to push airtel to do more. the fact remains, airtel has not done much to improve their broadband services as well. things have been going downhill from their side in all the departments. whether it is mobile or dth or broadband. competition is not there. and that helps their cause. reliance has been blabbering about their iptv platform for years now. i do not see it as an option in my area or anywhere.